To break away from the overused reds in the industry, we chose a bold yellow and black color scheme, representing energy, electricity, and industry disruption. Yellow conveys creativity and momentum, while black adds depth and professionalism, creating a striking contrast that demands attention. For typography, we selected modern, sleek typefaces that balance retro broadcast influences with contemporary clarity. The result is a visual identity that feels dynamic, powerful, and unmistakably Access Tennessee, a brand that doesn’t just blend in but electrifies the industry.