Quicksand Partners
Quicksand Partners is a product design agency that builds effective and elegant products, a philosophy we captured in their slogan. Their approach to design is fluid and adaptable, shaping itself around each client’s needs. Our challenge? Visualizing creativity in motion.
Service(s)
Brand Design
Year
2023
The Concept
Creativity is the process of forming something from nothing, a vague outline that takes shape over time, just like quicksand. We designed a logo that embodies movement, inspired by warped circles and fluid forms, representing how Quicksand Partners morphs to fit each project.
RALEWAY
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Type & Color
To emphasize modernity and boldness, we selected a pinkish-red palette, standing out while remaining sleek and professional. The typography? Sleek, modern, and elegant, reinforcing the agency’s cutting-edge approach.
Challenge & Impact
The toughest challenge? Translating quicksand into a visual identity. Through extensive exploration of warped circle structures, we cracked the code, creating a brand that feels dynamic, ever-changing, and effortlessly modern.
The result? Quicksand Partners now has a brand that perfectly embodies their fluid, adaptable, and innovative approach to product design.
Karston
Congrats, you made it to the end! Either you really love design, or you just scrolled really fast, either way, I appreciate you. Thanks for checking out my work! If you want to chat, collaborate, or just send me dog pictures, you know where to find me. 😊
karstonleppanen@gmail.com
Phoenix, Arizona
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